From Palette to Profit: Principles for Business Development
Date: September 23, 2023
Time: 11:00 am PDT
Discover how Willow Wolfe has achieved remarkable growth year over year by embracing simple yet powerful principles. With a genuine passion for the arts and a deep understanding of how it enriches lives, she provides top-notch instruction and the finest art supplies, continuously elevating the artistic experience for her customers, crafting exceptional experiences and delivering absolutely outrageous service.
For over two decades, Willow worked behind the scenes of the industry’s best-selling fine art companies, developing product lines, crafting brands and creating customer journeys. In 2019, she took the leap of faith and embarked on her own independent venture, launching two new brush lines that rapidly gained global acclaim and exponential growth within just three years.
Learn from Willow’s wisdom as she shares her holistic approach to business development, emphasizing the significance of a strong brand identity and a customer journey crafted with love that leaves an unforgettable impression. Join us as we explore how to build your brand, captivate your audience, and create a circular business model that fosters sustainable success.
Prepare to be inspired as you discover the artistry and brilliance behind branding and marketing in the dynamic world of the art industry. Don’t miss this opportunity to gain invaluable insights and craft your own customer journey that wows and delights, propelling your brand to new heights of success in the art industry.
Willow is an award-winning art teacher, the author of a library of internationally available books and the designer of best-selling brush lines for over twenty years. Her approachable style and step-by-step painting methods have taken her to events, seminars and engagements across the globe. Willow Wolfe has been designing best-selling paint brushes for over 25 years, and you’ll find her creations in art stores worldwide. In 2019 Willow launched Callia Artist Brushes for acrylic, watercolour and oil painting