Meet Willow
I'm Willow an artist, educator, and designer with a deep love for creativity in all its forms. I'm passionate about helping others reconnect with their imagination, build confidence, and experience the joy of making art.
Whether you're just beginning or returning to painting, you're in the right place. Here, you’ll find inspiring resources, thoughtfully curated art supplies, and step-by-step painting lessons designed to guide you through the creative process.
My journey has taken me across the globe to share not only my love of art, but also the belief that creativity belongs to everyone.
Teaching Art
Today, I teach art to thousands of students worldwide, I have authored 8 bestselling books and spend my days helping people around the world unlock their artistic potential through step-by-step classes both online and in person. I love what I do and can't wait to paint with you!
The Wolfe Pack
A Proud Family Business
Willow Wolfe
I began painting in 1995 and quickly recognized the transformative power of creativity. By 1999, I had opened my first retail store, where my passion for creating exceptional learning experiences was matched by my drive to design high-quality art and craft supplies. Over the past three decades, I have published dozens of painting books, hundreds of articles and designed best-selling brush lines that are trusted by artists around the world. My work has taken me from classrooms to international events, always with the goal of making art accessible, inspiring, and rooted in excellence. Teaching remains at the heart of everything I do, and I continue to share this craft both in person and virtually with artists of every level.
Nya Wolfe
Nya has spent many years studying education and design in University. She began with Willow Wolfe in her teens and returned to us as an adult, managing our digital media, website and email strategy. In addition her skill with watercolor has resulted in the publication of her first several books which have been our best-selling watercolor workbooks.
Darren Walsh
Darren brings an extensive background in sales, business development, and marketing, with degrees in graphic design and color management. His expertise in packaging and merchandising design has played a key role in shaping our growth and brand presence. Beyond his professional achievements, Darren is my husband and the proud father of two young men and the step-father to my incredible daughter, Nya.
Atlas
Atlas has been with Willow Wolfe for three years. During that time, he has been instrumental in retrieving packages and hiding them, drooling during meetings, chewing important paperwork and cuddling during peak season. He brings us countless moments of joy.
Brush Designer
For more than three decades, Willow Wolfe has devoted herself to the art of brushmaking, a craft where science, design, and creativity meet. Her journey has been one of curiosity and care, shaping brushes that balance beauty with performance. Recognized as one of the industry’s most innovative designers, Willow’s work has redefined how artists experience their tools, blending tradition with modern innovation. As an artist, she doesn’t just design brushes, she collaborates with other creators to curate and craft the finest instruments of expression.
100% Satisfaction
We want to ensure you are happy with the classes and products we create. We believe in the power of art to change lives and we are 100% committed to your satisfaction. Please reach out if you have any questions or feedback. We are happy to chat with you anytime.